The dictionary defines an introvert as a shy person and a recluse. Many of these people are extremely talented and gifted. Under normal circumstances, those talents and gifts would have taken them to great heights but their‘holding-back’nature unfortunately causes many hindrances and impediments in their path to success. When we look around, it is hard not to notice the fact that the world is built for those with an assertive and outgoing personality. Yet, many of these introverted individuals have great business ideas and are even able to successfully launch a business. It is the networking part that makes them into nervous wrecks.
Networking is an integral part of running a business. Even when one has the requisite capital and financing to start a venture, its sustenance and success greatly depends on the capacity and willingness of the entrepreneur to network and build contacts. Indirect networking through social media might work for some but it is impossible to depend entirely on indirect networking techniques. Business ventures need an ever expanding client pool to maintain its profitability and growth. Long-term, mutually beneficial relationships are the key to any successful business. How then can an introverted entrepreneur succeed in this era of networking?
To achieve any business goal or objective you need a proper plan. This statement is so worn out, yet the importance of it never ceases. Why should networking be any different? Networking and building contacts is also a business goal that needs focus and it should be approached with a proper plan in hand. When attending any business or career networking events, plan out ice-breaking, conversation starters beforehand. These plans also need to be backed-up with proper research on the attendees and what significant contributions to business they might bring in.
While introduction about yourself is essential, it is also vital to lend an ear to the other party to ensure that they know your interest levels which will result in them most certainly responding in a positive manner.
It is not always necessary to find and connect with business contacts in meetings and events launched and organized by others. You can very well become a member of certain clubs and associations to blend with those whom you share specific passions and interests and work on your networking skills there. Building contacts with those who have similar mind-set and those with whom you can instantly connect is a much easier way of building a lasting bond than mingling with unknown faces.
Networking is not just about building business contacts. It is about building relationships that bring in both personal and professional benefits. No relationship is complete without common chit-chats and conversations. It cannot be deemed unnecessary just because it does not pertain to business. At the end of the day, the relationship you build should be enduring and beneficial to both parties. This does not necessarily mean that you spend an eternity making ineffective conversations with people who have nothing to offer you in return except their words. If you feel that any conversation is futile and is a dead end, move away politely.
As introverts, it is easy to get all worked up before any networking event or meeting thereby crushing chances of expanding your client pool. It is necessary to calm your nerves before and during any event to ensure that you mingle with the right crowd at the right time. Avoid packing too many things into the day that requires you to participate in networking events and meetings. It might seem like a cliché but deep breaths, slow-walking, music or any other technique that generally relaxes you can be undertaken to calm your nerves before an event.
Getting buried in the crowd and conversations, it is easy to forget the basic reason for your visit. Always remember to gather contact information or business cards of the people you get in touch with at networking events or even those whom you meet through acquaintances. Remember that this is how your address books becomes bulky thereby building your client pool and your prospective client pool.
Business coaching and mentoring also involves the slow yet steady improvement of business networking skills among introverts. If you are looking to improve your contact list by building business relationships in Melbourne and or Australia-wide, connect with Strategic Business & Marketing Solutions (Aust) on 1300366710 for we provide valuable insights and business advice on networking and creating contacts through our numerous coaching and mentoring programs in Melbourne and Australia-wide.